This year popular “ski New Year”!Many ski resorts in Henan are popular


This Year of the Tiger Spring Festival, the ski market unprecedented heat.Driven by the continued enthusiasm for the Winter Olympics and the rapid popularity of snow sports, skiing has become the most fashionable way to open the Spring Festival.Data released today by Ctrip, a one-stop travel platform, showed that search heat for “Winter Olympics” increased 200 percent on February 4.In the first three days of the Spring Festival in the Year of the Tiger, the snow fields in Henan are flourishing. In the first three days of the Spring Festival, the pathfinder Songding Ski resort, Dangyangyu ski resort, Funiu Mountain ski resort and other ski resorts are booming.Enjoying snow during the day, playing with snow, staying in hotels and soaking in hot springs at night, enjoying healthy and happy New Year, has also become the most appropriate cultural travel consumption trend during the Spring Festival holiday.In the first three days of the Year of the Tiger, orders at ski hotels rose 52 percent year on year, while hotel per capita spending rose 13 percent year on year, according to Ctrip.Ctrip Spring Festival is being held in the ski boom, related skiing products good performance.With the arrival of the Winter Olympics, there is also a wave of skiing fever in China.Contents such as “group skiing” and “snow punch card” appear frequently in moments of friends and major strategy apps, and ski-related industries are gradually heating up.This winter, the number of notes on the topic of skiing on Ctrip community increased by 75% compared with last year, and the topics of first skiing experience, good skiing places and first skiing in life were the most popular.At the same time, ctrip community, xiaohongshu and other guidebook travel search platforms of high-quality skiing content, also promote the broken circle of skiing, attracted a lot of “snow circle sister” to clock.Women account for more than half of the ski tickets booked on Ctrip’s platform, with the number of female users registering for the New Year of the Tiger up 38 percent year on year.This year’s Spring Festival indoor ski resort is also popular, during the Spring Festival through Ctrip booking indoor ski resort order volume increased every day, every ten ski users, two will go indoor skiing.Guangzhou Sunac Snow World, Chengdu Sunac Snow World, Wuxi Sunac Snow World, Window of the World — Alpine Snow World, Shaoxing Qiaobo Ski World and other Spring Festival events are very popular.With the gradual popularity of ice and snow travel, the number of users from “little white” to professional is increasing year by year.In 2021, for example, the number of users who spent two or more days in ski resorts increased by 180% compared with 2019.On Ctrip, more than 70 percent of “skiers” will buy skiing products again, and the number of in-depth skiing fans keeps increasing.During the Spring Festival in the Year of the Tiger, many ski tourists choose to hire professional instructors, which cost around 100 to 1,000 yuan an hour.(Cheng Yanwen, Zhengguan News Reporter/Photo)

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